01 / Real places. Playable stories.

A world
of stories.
In your
neighbourhood.

Discover and download Guides: playable spatial adventures that turn real places into stories, characters and discovery.

Explore Guides ↗How it works ↓
Explorer on a London street with a computational spatial overlay
⌖ FINSBURY PARK / GUIDES NEARBY
Shopfront illustration for a sample Guide

FIELD GUIDE / 003

The Lost Library

FINSBURY PARK · 5 STOPS · 2–3 HOURS

02 / What is a Guide?

More than
a map.

A Guide is a downloadable adventure with its own story, chapters, characters and places to explore. Follow the clues, visit real locations and uncover something extraordinary.

Find your first Guide ↗
01 / Story

A world
to enter.

Chapters, characters and surprises.

02 / Places

Real places.
Hidden layers.

Neighbourhoods become the setting.

03 / Clues

Follow the
unexpected.

Every stop moves the story forward.

04 / Rewards

Play. Unlock.
Return.

Earn recognition and meaningful benefits.

03 / A catalogue of adventures

Download
a Guide.

Choose a story. Take it into the world. Discover the places, people and surprises waiting in its chapters.

London shopfrontGUIDE / 001The Lost Library
Finsbury Park · 5 stops

A hidden trail of clues, books and curious characters.

City streetGUIDE / 002Neon Horizons
Hackney · 4 stops

A story told through unexpected creative corners.

Local caféGUIDE / 003The Market Trail
Dalston · 4 stops

Meet the people and places behind a local market.

City architectureGUIDE / 004Rivers & Ruins
Islington · 5 stops

Find hidden histories across familiar streets.

People in a neighbourhoodGUIDE / 005Silent Signals
Peckham · 4 stops

Uncover stories hiding in plain sight.

Illustrative Guide concepts. These are not live downloads.

04 / Play in the real world

Every place
unlocks the
next chapter.

Your Guide brings the story into streets, shops and shared spaces. Meet characters, solve clues and discover what comes next.

What happens when you play ↗
Real local café where a chapter might unfold
Chapter 02 / Location unlocked
The Bookshop
FOLLOW THE NEXT CLUE →
01 / DISCOVER

Find a Guide.

Browse stories and adventures available to explore.

02 / DOWNLOAD

Enter its world.

Take the Guide with you and follow its chapters.

03 / PLAY

Explore real places.

Visit locations, uncover clues and take part.

04 / RETURN

Unlock more.

Earn rewards and discover your next adventure.

05 / Loyalty, reimagined

More than
points.
A reason
to return.

Field Guide reimagines loyalty around experiences. Instead of static rewards, people build relationships with places by playing stories, exploring neighbourhoods and unlocking reasons to come back.

DISCOVERVISITRETURNUNLOCK
✳Rewards for real-world participation
◎Exclusive experiences and discoveries
↗Reasons to return to local places
∞Relationships that outlast one visit
People visiting an independent local street
06 / For businesses

Be part
of the story.

Attract new customers by becoming part of something people want to play. Create or join Guides, collaborate with nearby businesses and turn your location into a memorable chapter.

See how connected Guides work ↗
01 / Discovery

Give people a reason to visit.

Turn an ordinary shopfront into a destination within a story.

02 / Collaboration

Grow with your neighbours.

Connect your place with others in one playable Guide.

03 / Loyalty

Build lasting engagement.

Make repeat participation part of the experience.

07 / Connected neighbourhoods

Places
become
destinations.

A Guide connects cafés, bookshops, galleries and other local places through one story. Every participating location becomes a chapter in something bigger.

Explore the Guide format ↗
FINSBURY PARK / SAMPLE GUIDE NETWORK
01 / CAFÉ02 / BOOKSHOP03 / GALLERY04 / MARKETONE CONNECTED STORY
Illustrative connections between participating places